GOOGLE X KLIMCHI

Year of creation

2023

About project

Crystal awards Křišťálový Špendlík designed for Google company.

This year, for the first time, the most appreciated castles and chateaus in each of the fourteen regions of the Czech Republic received the award.

Crystal Pin which celebrates the country’s cultural treasures, was given by Google based on ratings and reviews from visitors to the sites on Google Maps.

The award was given not only to well-known castles and chateaus that traditionally receive hundreds of thousands of visitors, such as Prague Castle, Karlštejn or Český Krumlov, but also to regional gems such as Hradec nad Moravicí, Kroměříž or Telč.

The crystal from which the price is made represents the fragility of the relationship between the customer and the entrepreneur. The soda bubbles, which created a unique drawing inside each pin, represent thousands of places on the Maps. The shiny brass base reflects the glass object and its surroundings, casting a golden color into the newcomers.

Each award serves as a solitary mirror object reflecting within itself the place that has achieved customer evaluation success.

Each award is hand-shaped by Czech glassmakers from the Crystal Valley of North Bohemian Kamenický Šenov, where the young glass brand KLIMCHI is based. We refer to the traditional techniques and procedures of the Czech glass craft.

Photo: Google archive.

Product photos by Anna Pleslova.

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